Shopify Plans at a Glance
Pricing note: The figures below use current US monthly-billing rates as of September 2026. Shopify also offers lower equivalent monthly rates on annual billing, and pricing varies by country. Always confirm the current price in your market before subscribing.
- Online store + blog
- Unlimited products
- 24/7 support
- Third-party payment-provider fees may apply; rates vary by plan and region
- Basic reports
- Everything in Basic
- Up to 5 staff accounts in supported markets
- Lower third-party payment-provider fees than Basic, where applicable
- Professional reports
- USPS cubic pricing
- Gift cards
- Everything in Shopify
- Up to 15 staff accounts in supported markets
- Lower third-party payment-provider fees than Grow, where applicable
- Advanced reports
- Third-party calculated shipping rates
- Custom pricing by market
Which Plan Should Beginners Start With?
Start with the Basic plan. It has everything you need to launch a real store, process orders, and start generating revenue. The limitations — fewer staff accounts, basic reports, and a slightly higher transaction fee — are irrelevant when you are just starting out.
Upgrade only when the additional staff, reporting, shipping or fee advantages are worth more to your business than the higher subscription cost.
What About Shopify Starter?
Shopify also offers lower-cost selling options in some markets and use cases. Availability and pricing can change, so check Shopify’s official pricing page before choosing a plan.
Hidden Costs to Know About
- Transaction fees: Third-party payment-provider fees vary by plan and region. Where Shopify Payments is available and used as the primary gateway, separate third-party transaction fees may be waived. Verify current rates for your market.
- Apps: App costs vary widely. Start with only the apps needed for a measurable business requirement and add paid tools as the store grows.
- Theme: Shopify offers both free and paid themes. Check the Theme Store for current prices and choose based on required features rather than price alone.
- Domain: Domain pricing varies by extension and registrar. You can buy through Shopify or connect a domain from another registrar.
Ready to start? The Basic plan is $1/month for your first 3 months through our affiliate link. That is the cheapest way to launch a real Shopify store.
Start Shopify yourself here →Affiliate disclosure — we earn a commission if you sign up, at no extra cost to you.