I'm Ani Nandi, the founder of EcomChief, a marketplace for ready-made online businesses. I created WithCommerce as a straightforward resource for people who want honest guidance on starting a Shopify business, without the hype or inflated promises.
What WithCommerce covers
Everything here focuses on helping you build a real, sustainable online business on Shopify: practical tutorials, honest platform comparisons, app recommendations, pricing breakdowns and launch guides. The free WithCommerce AI store builder gives you a premium design and 20 hand-picked products to start from.
How the guides are made
WithCommerce uses an AI-assisted research and drafting workflow. I set the editorial direction and review published guides for practical relevance, clarity and commercial-risk issues before they go live. WithCommerce is credited as the author of AI-assisted guides, and I'm credited as editor and reviewer. Read the full editorial policy.
My approach
The best way to help someone is to be honest with them. That means saying when Shopify is the right choice and when it isn't, flagging the costs, limits and learning curve alongside the genuine advantages, and treating you as an adult capable of making your own decisions.
Commercial relationships
WithCommerce participates in the Shopify Affiliate Program. When you sign up for Shopify through links on this site, we may earn a commission at no extra cost to you. I'm also the founder of EcomChief, so references to EcomChief are commercial, not independent endorsements. Read the full affiliate disclosure.
Get in touch
Questions about Shopify, topic suggestions or partnership enquiries are welcome. Contact me here, or see my editorial portfolio.